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Press & Media


The culture of Japanese sake and authentic artisanal products is at the heart of our mission.

In this section we collect articles, interviews, and quotes from media, professionals, and organizations that have chronicled our journey and shared our vision.

Each mention represents an important recognition for us and an incentive to continue with passion in the conscious promotion of sake and in the valorization of Japan's gastronomic excellence.

Thanks to those who chose to tell us about it. Arigatou! ありがとう

RSI Bonfire

📺 RSI Reportage – Bonfire – Passion for Sake

RSI's Falò program chronicles the spread of Japanese sake in Switzerland, exploring culture, craftsmanship, and new enthusiasts. A journey that also features Kitsune Trading.

🔗 Read and watch the report on RSI.ch
RSI Rete Tre – Saké and Ramen

🎙️ RSI – Rete Tre – The Luca Game

"Sake and Ramen" – Interview with Cristina Volpi

Cristina Volpi, co-founder of Kitsune Trading, was a guest on the radio program Il Gioco del Luca on RSI Rete Tre , to recount her journey into the world of Japanese sake and share anecdotes about Japan's gastronomic culture, from ramen to izakaya and artisanal wineries.

An authentic interview that blends passion, experience, and a wealth of curiosity.

🔗 Also listen to the in-depth analysis: "Sake and Ramen" on RSI.ch

RSI Rete Tre – Saké, if you need it

🎙️ RSI – Rete Tre – The Luca Game

“Saké, se ca l'è” – Interview with Cristina Volpi

In this episode of the program Il Gioco del Luca on RSI Rete Tre , Cristina Volpi, Educator of the Sake Sommelier Association for Switzerland, talks about the SSA Introduction to Sake course , a one-day training course open to professionals and enthusiasts, designed to introduce the world of sake through guided tastings, historical, technical, and cultural aspects. During the episode, she also previews her upcoming business trip to Japan, where she will work with an artisanal sake producer , gaining a firsthand understanding of each stage of the production process.

A personal and spontaneous story that brings the Swiss public closer to a drink still to be discovered.

🔗 Listen to the interview on RSI.ch
JETRO Newsletter – Cristina Volpi

📰 JETRO Switzerland Newsletter – March 2024

“On a Mission to Share Japanese Sake Culture in Switzerland”

The Japan External Trade Organization (JETRO) has dedicated an in-depth feature to Cristina Volpi and Kitsune Trading's work promoting Japanese artisanal sake in Switzerland. The interview discusses culture, responsible importing, and the value of sake as a gastronomic ambassador.

🔗 Read the full article (PDF)
Sake Sommelier Academy – Cristina Volpi

🎓 Cristina Volpi – Official SSA Sake Educator for Switzerland

Cristina Volpi is recognized by the Sake Sommelier Association as an official Sake Educator for Switzerland . She teaches SSA-certified courses for industry professionals and enthusiasts, aiming to spread Japanese sake culture through training, guided tastings, and in-depth food pairings.

🔗 Find out more on the official website of the Sake Sommelier Academy